Episode 5

September 17, 2024

00:02:02

Lessons from ‘The Green Rush’ with the Denver Post’s first cannabis editor Ricardo Baca

Lessons from ‘The Green Rush’ with the Denver Post’s first cannabis editor Ricardo Baca
Denver 420 News
Lessons from ‘The Green Rush’ with the Denver Post’s first cannabis editor Ricardo Baca

Sep 17 2024 | 00:02:02

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Show Notes

In this episode, Ricardo Baca, the Denver Post's first cannabis editor, shares insights from the early days of legal recreational cannabis, known as "The Green Rush." Baca reflects on the industry's rapid growth and the challenges that followed, including dips in sales and revenue. He also discusses his current role with Grasslands, a marketing agency focused on cannabis. Tune in to learn about the evolution of the cannabis industry over the past decade.

For more details, listen to the full episode here.

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